Meet Our Team

Sohail Tabar

General Manager

sohailtabar@luxurycarswc.com

925.444.2000

Nima Masoudian

Sales Manager

nimamasoudian@luxurycarswc.com

925.444.2000

Henry Dong

Finance Manager

henrydong@luxurycarswc.com

925.444.2000

Kamran Joya

Pre-Owned Sales Manager

Janery Espinoza

Office Manager

Nichole Messina

Accounts Payable/DMV

nicholemessina@luxurycarswc.com

925.444.2000

Kelsey Leegwater

Marketing Director

Kelseyleegwater@luxurycarswc.com

925.444.2000

Lemar Arghandiwal

Brand Manager

lemararghandiwal@luxurycarswc.com

925.444.2000

Arian Khatibi

Brand Manager

ariankhatibi@luxurycarswc.com

925.444.2000

Grace Borgonia

Brand Manager

Nick Martell

Brand Manager

Stephen Chaney

Sales Assistant

stephenchaney@luxurycarswc.com

925.444.2000

Henry Escano

Service Manager

henryescano@luxurycarswc.com

925.444.2000

Angela Morales

Warranty Manager

angelamorales@luxurycarswc.com

925.444.2000

Travis Nixon

Parts Advisor

travisnixon@luxurycarswc.com

925.444.2000

Nick Kalustian

Service Writer

nickkalustian@luxurycarswc.com

925.444.2000

Colin Wells

Shop Foreman

colinwells@luxurycarswc.com

925.444.2000

Alan Santamaria

Technician

alansantamaria@luxurycarswc.com

925.444.2000

Bryant Cruze

Technician

bryantcruze@luxurycarswc.com

925.444.2000

Brian Pain

Technician

brianpain@luxurycarswc.com

925.444.2000

Gary Lopez

Technician

garylopez@luxurycarswc.com

925.444.2000

Benjamin Tran

Technician

benjamintran@luxurycarswc.com

925.444.2000

Roger McBride

Transporter

rogermcbride@luxurycarswc.com

925.444.2000

Nelson Chavez

Detailer

nelsonchavez@luxurycarswc.com

925.444.2000

Jennifer Bardales

(925) 444-2000

Adam Simms

Dealer Principal

Adam Simms is a renowned groundbreaker in the automobile industry. For nearly 30 years, he has held management positions as General Manager of dealer groups, VP at Autonation, and CEO of an automobile e-commerce startup. He is a pioneer in leveraging technology to provide an enhanced and more efficient consumer experience. When he's not opening dealerships or creating companies, Adam loves sailing and collecting and restoring vintage cars and boats.

Tom Price

CEO

Our CEO, Tom Price, has a long history of success in the Northern California Automotive market. He always loved cars and started in the business working for Ford Motor Company for eight years. He then spent two years working for San Francisco Lincoln-Mercury, before buying an Oldsmobile dealership in 1976. From that dealership, Tom grew First America Automotive into a 30-dealership enterprise with revenue of $1.6 billion. Plans for an IPO changed when the public market cooled in mid 1999 and the company merged with Sonic Automotive, America's 3rd largest automotive retailer. After 3 years as Vice Chairman, Tom reestablished his entrepreneurial independence and formed the Price Family Dealership Group, a collection of dealerships operated with equity partners. In 2003 he partnered with Adam to buy Toyota Sunnyvale and form PriceSimms. Ten stores later, they haven't looked back. Tom is well-known as a classic and exotic car collector. "I began racing vintage cars 25 years ago," Tom says, "and since then I've competed in over 600 races and rallies and won 4 Ferrari-Maserati Historic Championships. The fact is, I just love driving special cars in the way they were designed." Tom is also very dedicated to the Community and is one of the Largest Supporters in Marin County of Special Olympics and Breast Cancer.