Meet Our Team
Sohail Tabar
General Manager
sohailtabar@luxurycarswc.com
925.444.2000
Nima Masoudian
Sales Manager
nimamasoudian@luxurycarswc.com
925.444.2000
Janery Espinoza
Office Manager
janeryespinoza@luxurycarswc.com
925.444.2000
Nichole Messina
Accounts Payable/DMV
nicholemessina@luxurycarswc.com
925.444.2000
Henry Dong
Finance Manager
henrydong@luxurycarswc.com
925.444.2000
Kamran Joya
General Manager
kamranjoya@luxurycarswc.com
925.444.2000
Kelsey Leegwater
Marketing Director
kelseyleegwater@luxurycarswc.com
925.444.2000
Lemar Arghandiwal
Brand Manager
lemararghandiwal@luxurycarswc.com
925.444.2000
Arian Khatibi
Brand Manager
ariankhatibi@luxurycarswc.com
925.444.2000
Nick Martell
Brand Manager
nickmartell@luxurycarswc.com
925.444.2000
Wendy Zhang
Brand Manager
wendyzhang@luxurycarswc.com
925.444.2000
Stephen Chaney
Sales Assistant
stephenchaney@luxurycarswc.com
925.444.2000
Henry Escano
Service Manager
henryescano@luxurycarswc.com
925.444.2000
Angela Morales
Warranty Manager
angelamorales@luxurycarswc.com
925.444.2000
Travis Nixon
Parts Advisor
travisnixon@luxurycarswc.com
925.444.2000
Nick Kalustian
Service Writer
nickkalustian@luxurycarswc.com
925.444.2000
Matt Guilfoyle
Service Writerr
mattguilfoyle@luxurycarswc.com
925.444.2000
Colin Wells
Shop Foreman
colinwells@luxurycarswc.com
925.444.2000
Alan Santamaria
Technician
alansantamaria@luxurycarswc.com
925.444.2000
Brian Pain
Technician
brianpain@luxurycarswc.com
925.444.2000
Gary Lopez
Technician
garylopez@luxurycarswc.com
925.444.2000
Benjamin Tran
Technician
benjamintran@luxurycarswc.com
925.444.2000
Roger McBride
Transporter
rogermcbride@luxurycarswc.com
925.444.2000
Nelson Chavez
Detailer
nelsonchavez@luxurycarswc.com
925.444.2000
Jennifer Bardales
(925) 444-2000
Adam Simms
Dealer Principal
Adam Simms is a renowned groundbreaker in the automobile industry. For nearly 30 years, he has held management positions as General Manager of dealer groups, VP at Autonation, and CEO of an automobile e-commerce startup. He is a pioneer in leveraging technology to provide an enhanced and more efficient consumer experience. When he's not opening dealerships or creating companies, Adam loves sailing and collecting and restoring vintage cars and boats.
Tom Price
CEO
Our CEO, Tom Price, has a long history of success in the Northern California Automotive market. He always loved cars and started in the business working for Ford Motor Company for eight years. He then spent two years working for San Francisco Lincoln-Mercury, before buying an Oldsmobile dealership in 1976. From that dealership, Tom grew First America Automotive into a 30-dealership enterprise with revenue of $1.6 billion. Plans for an IPO changed when the public market cooled in mid 1999 and the company merged with Sonic Automotive, America's 3rd largest automotive retailer. After 3 years as Vice Chairman, Tom reestablished his entrepreneurial independence and formed the Price Family Dealership Group, a collection of dealerships operated with equity partners. In 2003 he partnered with Adam to buy Toyota Sunnyvale and form PriceSimms. Ten stores later, they haven't looked back. Tom is well-known as a classic and exotic car collector. "I began racing vintage cars 25 years ago," Tom says, "and since then I've competed in over 600 races and rallies and won 4 Ferrari-Maserati Historic Championships. The fact is, I just love driving special cars in the way they were designed." Tom is also very dedicated to the Community and is one of the Largest Supporters in Marin County of Special Olympics and Breast Cancer.